Marketing without the fluff. Just how we like it.
Navigating the wild world of marketing as a business owner can be like attempting to solve a Rubik's Cube blindfolded— perplexing, sometimes colourful, and you're not entirely sure if you're making progress or just rearranging chaos (who ever solved one of those things anyway?!). Figuring out what works, what doesn't, and what on earth the next move should be can be a lot.
That’s where I come in. Your trusty marketing sidekick.
Whether you're launching a new venture or trying to revive your existing business, a well constructed marketing strategy will set you apart. And I'm here to launch it for you with momentum.
I can help you with:
Branding
Establish a unique brand identity that resonates with your target audience. Brand strategy that distinguishes you from the competition and ensures your message is consistent across all touchpoints. Go beyond polishing your logo or updating your tagline. Look at your business and think, "Yeah, I've got this."
Digital Marketing
Reach your target audience where they're present online. Whether you require full-scale social media management, support with rustling up a killer blog strategy or want to run a multi-channel campaign; I can ultimately create personalised marketing campaigns that increase engagement and drive conversions.
Content Marketing
Smartly crafted narratives stick. Inspire and convert your target audience with content that resonates. Whether you need some refreshed marketing materials (digital or print), a series of guest blog articles or need to start from scratch with a full blown strategy I can help.
Insights & Analytics
Gather insights & analytics to arm you with valuable data-driven wisdom to help make informed business decisions. I can dive into your channel data and provide actionable recommendations.
This can also involve reviewing your website user experience, sussing out what a hit email marketing campaign looks like to your audience, to assessing individual marketing touch points. Identify areas for improvement, so you can provide a better customer experience and keep your customer base engaged.
About Shanay Pahal
As a freelance marketing manager, I work with businesses that want their marketing to do better.
I help entrepreneurs and small businesses elevate their brand and make an impact through dynamic and targeted marketing solutions.
With over 7 years experience in digital marketing I've worked in-house and agency side with brands spanning a multitude of industries. During my time I've helped businesses launch, pivot and grow with successful marketing strategies.
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I'm really passionate about four things:
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1. Helping small business owners understand what effective marketing looks like for their brand. Believe it or not adding viral TikTok trends to your strategy is probably not what you need. Using my lived experiences to bring perspective is key.
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2. Connecting with target audiences. I'm genuinely interested in consumer behaviour and grasping the needs, desires and pain points of audiences. I'm not interested in delivering cookie-cutter work.
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3. Ensuring impact is measurable. Goal setting, monitoring performance and adapting strategies based on insights are ingrained in my processes. Ultimately it's really important to me that I provide the businesses under my roster with tangible value.
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4. Supporting socially impactful work. I value working for causes and purpose-driven organisations that seek to deliver meaningful, positive change.
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